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PROJECTS
I work with passion within every strategy i aim to represent a sentimental meaning & leave a value.
Get to have a scope of my inner thoughts when making a decision through some of the projects I've been a part of.
DUBAI, UNITED ARAB EMIRATES
NEW YORK CITY, UNITED STATES
LONDON, UNITED KINGDOM
PARIS, FRANCE
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SHOOTS & CAMPAIGNS
POWER BEHIND VISUAL MARKETING
each shoot strategy delivers a purpose
Reason Behind The Marketing Strategy
representing the products ingredient to show transparency to consumers & reflect the value of the high-quality product based on the perception of the ingredient.
"Emotional Marketing"
using illusion to reach consumer's sensuals by representing the feeling after smelling orange scented home fragrance.
"Ingredient Branding"
displaying the scented candle ingredients
(Oud,Myrrh, Orange & Dates)
to elevates transparency & value of products especially that oud and myrrh are luxurious rare to find ingredients and some consumers may not be very familiar with it.
BIG-PICTURE THINKING STRATEGY
Elle Arabia Valentine's Ad
February '24 Issue
These images were taken from a valentine shoot 2024 i shot for a uk-made skincare cosmetics brand. As i have chose to design this by simple images but reflect a bigger picture which is "the importance of self-love."
You do not need a couple to celebrate valentines, love starts within you loving yourself, as the puzzle is that you complete yourself and taking care of your skin is just another form of self-love that connect within the cycle of feeling good.
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"DESPITE WHAT YOU DO, YOU MATTER."
Women's Day'24
I shot this image for IFMNS, the Uk-made skincare cosmetics & Italian-made home fragrances brand to reflect "the importance of women."
Every women in the community matters despite what role they take. Being a mother, having a career or just being herself and enjoying self-care. They all matter they do not need a labeled title to represent their importance.
As The Brand DNA is natural ingredients and most products are extracted from flowers,it was shot in the middle of nature within displaying the sunflower on table as they are well-known for being a happy flower within perfect bloom, just like how women bloom the community.
CONNECTING BRAND DNA
a shoot to reflect the brand DNA "Natural Ingredients"
being transparent with consumers builds trust & connection. as the products are blended within their own ingredients & the representative individuals are connecting within the nature of where products are extracted from.
EVENTS
"SENTIMENTAL MEANING STRATEGY"
ATTENTION TO DETAILS
1.RETREAT GETAWAY TRIP
with "Vogue Arabia, Harper's Bazaar Arabia, Marie Claire, Grazia, Esquire Men, Emirates Men, Emirates Women"
+ 15 global models, public figures & influencers. as the brand has skincare cosmetics which reflects self-care, and home fragrances that are used to improve well-being. I decided to follow the concept is providing guests a good time on a private resort in the dunes to share awareness on "the importance of well-being."
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The resort was booked fully to help guests have an ease of mind in their own chalet within two retreat boxes of therapeutic products.
1-Morning yoga,horse riding.
2.spa within brand's products, and refreshing drinks made from the natural ingredients of products.
3- Lunch within the brand as the drinks and food contain natural ingredients of the products.
4- sound healing.
5-Private dinner at the desert to watch the full moon & stars with a live cooking chef.
2. FERRI FIRENZE PRIVATE JEWELERY LAUNCH
Video
For the first time, Ferri Firenze has launched daily jewelry wear other than their usual jewelry line.
I hosted this event with private invitations only and called it Diamonds & Coffee evening to symbolize casual jewelry wear. The Brand DNA is the orange fruit I have assured to connect it with the event.
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3. LULULEMON BREAST CANCER CHARITY EVENT
Our Company Haidis.PR has collaborated with Al Jalila Breast Cancer Foundation under the ruler of Dubai HH Mohammed bin Rashid Al Maktoum Global Initiatives to raise donations for the breast cancer foundation through #PINKtober Lululemon Lagree Workout.
4. PADEL TOURNAMENT
Visualizing the event concept through flower arrangements such as padel racket.
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5. PRODUCT INTRODUCTION LUNCH EVENT
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Having the ingredients of products presented through food & beverages
6. COSMETICS PRIVATE LAUNCH
Having the ingredients of fruits & flowers extracts contained in the products presented at table
DESIGN
1. PR BOX
Video
The skincare travel kit of ifmns has all serums except the premium product the brightening serum which is also shaped differently. Having it as the PR box shape adds more value into it & allows audience to have a sight of how it looks like.
Having the product in big size and having many social media figures post it, allows potential consumers to get used to seeing the product, next time they see it in stores they will be familiar with the idea of purchasing it.
2. E-COMMERCE WEBSITE
"VIDEO MARKETING"
starting the website with a video grabs visitors attention immediately and connect within the brand. meanwhile reflecting glimpse of the brand's own energy.
"VISUAL COMMUNICATION"
having visuals over texts is more effective as it is proceeds both cognitively & emotionally
"BLOG MARKETING"
having blogs in website help improve SEO, drive traffic to website and connect better with visitors.
3. SOCIAL MEDIA FEEDS
consistent social media feeds establish a consistent visual identity and messaging of the brand.
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